We run against ourselves, we run to share a passion, we run because it is one of the simplest games ever!
Children instinctually know this and run when they are having fun, whether if they are alone or with their friends.
RUNFORMEYER is the perfect occasion to rediscover that instinct and help those children that, at the moment, cannot run because they are in a hospital, and because we want and hope they will run again soon.
RUNFORMEYER is a “game for grownups” that tangibly contribute to playtime for the little ones at the hospital by supporting the Meyer Play Therapy project.
The children at the Meyer hospital aren’t just patients, they essentially and always are children even when in a hospital ward. Play Therapy is a special care that tries to give back to children and their families a calm environment in spite of their hospitalization. This project organizes inside the Hospital, fun activities and theatre plays in the game room, brings the cheer of clowns and of pet therapy dogs in the wards, and relaxing musical moments.